React quickly to consumer’s online gambling preferences.

The gambling industry is a highly competitive market that must deliver an engaging, targeted and interactive customer experience.

Talon.One’s Promotion Engine enables gambling platforms to identify and act on changing customer preferences with real-time and personalized promotions.

Gambling illustration

A Promotion API for online gambling, wagering, betting, and casino services

Integrate one-time via API

Integrate any type of data like custom attributes (odds, betting events, etc.) in a seamless integration via the API and check attributes using the API Tester.

Custom promotion workflows

Build customized “if someone does this, then that” logics using the Rule Builder within minutes and send any type of promotional campaign.

Track success

Measure the success of your promotional campaigns with detailed dashboards or feed data from the Talon.One API into your BI system.

Secure fraud prevention

Talon.One ensures the highest level of security for all your promotional activities and will automatically alert you of suspicious behaviour.

Gambling promotional campaign ideas

Bet in another category.

10€ credit with a valid coupon code for bets in category tennis and customers who lost at least 10 bets in category soccer.

Entered coupon code is valid
& bet(s)
& bet(s)
Set a of

Reward heavy user.

Customers get a 20% discount on their 5th bet when placing 5 bets in the category Darts within 30 minutes.

& bet(s)
Set a of
Discount tied to

Welcome credit.

10€ welcome credit if new customers deposit 100€ to customer account. The 10€ can not be paid out, they are gaming budget. The 100€ are locked for 6 months.

Customer segment is
Deposit payment &
Set a of
Deposit time lock is
Deposit locked to customer account

Refer a friend and bet together.

Refer-a-friend and both get a 10€ cashback if advocate and friend win their next bet. Both bets have to be above 10€.

Customer segment is
Referral link is valid
Referral link is valid
All of friends and advocates first betting sessions are
All of friends and advocates first betting sessions are
Betting amount is &
Betting amount is &
Set a of
Set a of

Powered by the Talon.One Promotion Engine

One simple integration is the gateway to solving your specific coupon, discount, loyalty, referral, and product bundling challenges -
all in one Promotion Engine.

Data integration and API usage

Whether you have a shop, CRM, or custom-built system, integrate data from any source via the API into the Promotion Engine. You can even automate campaigns using the API without using our UI.

Rule validation

Our Promotion Engine evaluates the campaign criteria defined in your rules, like if a customer makes a purchase or successful referral, then executes effects like sending a discount or rejecting a coupon.


The Promotion Engine will apply any type of custom effect, like adding loyalty points to a customer profile or a discount to the shopping cart value. Implement webhooks to trigger external effects like sending a coupon code from your email provider.

Analytics and optimization

Analyze your campaign performance in real-time. Track customer behaviour and event logs to build insights and take action. Our Promotion Engine performs logical checks and sends automatic alerts when fraudulent activity is detected.

Customized to solve promotion challenges for the gambling industry

The Promotion Engine provides the most powerful API-based solution so marketers and developers can meet the promotional needs of the competitive gambling industry.

Read how you can drive engagement by triggering coupons, discounts, loyalty points, referral rewards and product bundles in key moments (e.g. winning bet, successful withdrawal).

Gambling Integration Guide

Examples of attributes

Casino details


Payment details

Customer details

Gambling data

Device info

Gambling, wagering, and casino industry success story

"Talon.One is exactly the promotion solution we've been looking for! It gives us the flexibility to adapt to our customers’ unique requirements!"

Retention rate
Sales revenue
Return on promotional spend

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